Driving first-party data is a top priority for media companies, particularly crucial in the next year as revenue-enabling third-party cookies are disappearing in 2023. Join us at the first-ever live event on … Read more
first-party data
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more
Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, … Read more
REQUEST PARTICIPATION (FREE, but limit to 30 people) Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts … Read more
