Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 

  May 2018   Author: Matt Lindsay, President *published on the INMA site on April 30, 2018   At the digital subscription summit in London, there were two themes that … Read more News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 

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