E-Edition Engagement a Leading Indicator for Print to Digital Conversions

By Matthew Lulay, Managing Director of Digital Services August 2021  |  4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more E-Edition Engagement a Leading Indicator for Print to Digital Conversions

Evaluate the Price Elasticity With Each Varietal

Price Elasticity and Inventory Depletion Optimization Two of the most important areas for a winery (outside of making great wine) is understanding the price elasticity of each varietal for the … Read more Evaluate the Price Elasticity With Each Varietal

DTC “Micro Campaign” Tools

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more DTC “Micro Campaign” Tools

COMMON QUESTIONS & EXPERT ANSWERS

How Mather Economics helps wineries prosper with big data. Download FAQ A massive opportunity exists for wineries to unlock the potential of their first party data, but getting there requires some … Read more COMMON QUESTIONS & EXPERT ANSWERS

7 Best Practices for News Publisher Sustainability

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more 7 Best Practices for News Publisher Sustainability

Improve conversion volume and revenue with targeted promo offers

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers

Insights from the LATAM GNI Subscription Labs

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more Insights from the LATAM GNI Subscription Labs

Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

Benchmarks show importance of news subscriber yield management

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management

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