Arvid Tchivzhel Archives

March 31, 2023 by mather_mz6xt5

Mather: News & Insights
March 31, 2023
5-min read

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

The Mather Economics 2023 Media Revenue Symposium saw over 200 leaders come together to experience three days of over 40 inspirational speakers from North America’s most prominent news media, magazine, and DTC (Direct to Consumer) subscription brands. We share our perspective on this year’s Symposium’s central themes and implications for news media companies.

January 11, 2023January 11, 2023 by mather_mz6xt5

Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more

January 9, 2023January 9, 2023 by mather_mz6xt5

By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more

November 30, 2022November 17, 2022 by mather_mz6xt5

Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, … Read more

November 30, 2022November 16, 2022 by mather_mz6xt5

Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more

October 10, 2022June 20, 2022 by mather_mz6xt5

SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more

May 17, 2022May 17, 2022 by mather_mz6xt5

Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more

May 23, 2022May 3, 2022 by mather_mz6xt5

These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

April 14, 2022 by mather_mz6xt5

SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more

September 13, 2022April 4, 2022 by mather_mz6xt5

Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. … Read more

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

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