By: Peter Doucette, Arvid Tchivzhel, Nathan Hart, Chris Mateer, and Noah Deitrick July 8th, 2024 Editor’s Note: FT Strategies recently posted a follow-up to their article, “Are Monthly Subscribers Practically … Read more
Arvid Tchivzhel
by Arvid Tchivzhel, SVP of Product at Mather Economics The perfect tech stack continues to be elusive for many publishers. How do publishers align their technical roadmap to growth and … Read more
Today, we would like to introduce you to Arvid Tchivzhel, our Senior Vice President, Product. For over 15 years, Arvid has been an integral part of Mather Economics, where he … Read more
By: Arvid Tchivzhel, Senior Vice-President of Product TLDR • In late 2023, digital subscribers surpassed print subscribers in the US news media industry, signaling a pivotal moment for publishing leaders. … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, … Read more
Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more
SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more
Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
