Mather: News & Insights
March 31, 2023
5-min read
Mather: News & Insights
March 31, 2023
5-min read
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, … Read more
Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more
SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more
Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. … Read more