7 Best Practices for News Publisher Sustainability

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more 7 Best Practices for News Publisher Sustainability

Press Release: GNI LATAM Subscriptions Lab Report

Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT   WAN-IFRA, the Google … Read more Press Release: GNI LATAM Subscriptions Lab Report

Improve conversion volume and revenue with targeted promo offers

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers

Mather announces new Advisory Board Member: Scott Keller

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board.  Scott brings years of experience with customer … Read more Mather announces new Advisory Board Member: Scott Keller

Insights from the LATAM GNI Subscription Labs

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more Insights from the LATAM GNI Subscription Labs

Everglades restoration enhances water quality and benefits Florida’s real estate industry

Tampa Bay Times | Opinion Column | Stephen Davis June 1, 2021 Everglades restoration enhances water quality and benefits Florida’s real estate industry Discharges from Lake Okeechobee are polluted with … Read more Everglades restoration enhances water quality and benefits Florida’s real estate industry

UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Alumni Spotlight • Business & Economy Matt Lindsay: Grape Expectations by Keith Herndon Matt Lindsay BBA ’92, PhD ’99 is the president of Mather Economics, an Atlanta-based economics consulting firm. Since its … Read more UGA Alumni Spotlight: Matt Lindsay – Grape Expectations

Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027

Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027

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