By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, … Read more
dynamic pricing
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media … Read more