By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
pricing strategy
By: Katherine Ruane, Director of Strategic Marketing Background Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, … Read more
SUMMARY: Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices … Read more