Pressure is mounting for news media brands across Europe to deliver sustainable revenue growth, but so is the pace of opportunity. In the AI era, audience behavior is shifting, traffic … Read more
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By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
By Ariel Burkett, VP of Global Sales and Marketing, Mather, and James Henderson, CEO and Founder, MonetizationOS AI is disrupting the economic bargain of the internet In the past twenty-five … Read more
Earlier this month, Mather welcomed executive leaders from across the media industry to Dallas for the 11th Mather Symposium — two days of candid, data-driven conversations about the forces … Read more
Congratulations to Alma Media on being named a winner of the 2026 Digiday Media Awards Europe for Best Use of AI. The award recognizes Alma’s innovative application of AI to … Read more
Pablo Altieri, Founder of Diagonal Minds September 11th, 2025 In this exclusive Q&A, Pablo Altieri, Founder of Diagonal Minds, shares his take on the state of Latin America’s media industry, covering … Read more
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishing operated on a simple but fragile bargain: Platforms delivered scale. Publishers monetized attention. Search and social referrals … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
May 4, 2021 We are very pleased to announce the promotions of Briana Garcia and Madelin Zwingelberg to the Mather Economics senior management team! They have served as trusted client … Read more