Mather and Poool have developed a technological partnership to help publishers more intelligently convert audiences into members and subscribers. In an industry where there’s no sign of peak subscription, … Read more
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EMPLOYEE SPOTLIGHT October 27, 2023 Introducing our Employee Spotlight of the Month: Luca Pini, better known as our Analytics and Revenue Strategist. Luca’s strategic contributions have played a crucial role … Read more
There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”. In some circumstances the investment in complexity is justified … Read more
EMPLOYEE SPOTLIGHT September 21, 2023 Welcome to another employee spotlight edition! We aim to shine a well-deserved spotlight on the talented individuals who make our Mather team thrive. In this … Read more
Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from print to digital products is a key objective … Read more
Product bundling is top of mind for many publishers as they seek to grow digital subscription revenue with additional products. Combining products into bundles and pricing those bundles are important … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
By Russell Ramtahal, Manager & Andrew Peipers, Associate Consultant October 2021 In this article, experts at Mather Economics discuss the importance of strong wine club member retention and suggest data-driven … Read more
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more
