By Ariel Burkett, VP of Global Sales and Marketing, Mather, and James Henderson, CEO and Founder, MonetizationOS AI is disrupting the economic bargain of the internet In the past twenty-five … Read more
yield management
By: Matt Lindsay, CEO, Mather In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
By: Katherine Ruane, Director of Strategic Marketing, Mather For years, pricing was treated as a back-office function in many publishing organizations — necessary, but not strategic. Yet as economic pressures … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
By: Katherine Ruane, Director of Strategic Marketing Background Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, … Read more