Market Based Pricing Strategy Archives

March 31, 2023 by mather_mz6xt5

Mather: News & Insights
March 31, 2023
5-min read

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

The Mather Economics 2023 Media Revenue Symposium saw over 200 leaders come together to experience three days of over 40 inspirational speakers from North America’s most prominent news media, magazine, and DTC (Direct to Consumer) subscription brands. We share our perspective on this year’s Symposium’s central themes and implications for news media companies.

March 15, 2023March 15, 2023 by mather_mz6xt5

Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more

January 16, 2023January 16, 2023 by mather_mz6xt5

Mather: News & Events January 16, 2023 Mather Economics Reveals Additions to Line-Up of Featured Speakers for 2023 Media Revenue Symposium. Save $100 per ticket | Early discounted rates end … Read more

January 11, 2023January 11, 2023 by mather_mz6xt5

Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more

January 9, 2023January 9, 2023 by mather_mz6xt5

By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more

November 30, 2022November 16, 2022 by mather_mz6xt5

Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more

January 31, 2023September 30, 2022 by mather_mz6xt5

Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read … Read more

August 22, 2022 by mather_mz6xt5

MATHER: INSIGHTS & NEWS Originally posted by WAN-IFRA on August 11, 2022 Publishers pushing the prices of their print products higher and higher – trend or coincidence? Survey says trend … Read more

July 8, 2022July 5, 2022 by mather_mz6xt5

MATHER: NEWS & INSIGHTS ATLANTA, GA | July 05, 2022— Mather Economics is pleased to announce Malcolm Netburn to join its Advisory Board to help expand magazine and non-profit verticals … Read more

October 10, 2022June 20, 2022 by mather_mz6xt5

SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

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