Mather: News & Insights
March 31, 2023
5-min read
Mather: News & Insights
March 31, 2023
5-min read
Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
Mather: News & Events January 16, 2023 Mather Economics Reveals Additions to Line-Up of Featured Speakers for 2023 Media Revenue Symposium. Save $100 per ticket | Early discounted rates end … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more
Is your print pricing strategy too aggressive? [featured in INMA Satisfying Audience Blog] By Peter Doucette, Senior Managing Director, Strategy, and Matt Lindsay, President September 29, 2022 | 3-min read … Read more
MATHER: INSIGHTS & NEWS Originally posted by WAN-IFRA on August 11, 2022 Publishers pushing the prices of their print products higher and higher – trend or coincidence? Survey says trend … Read more
MATHER: NEWS & INSIGHTS ATLANTA, GA | July 05, 2022— Mather Economics is pleased to announce Malcolm Netburn to join its Advisory Board to help expand magazine and non-profit verticals … Read more
SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more