SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. How to Measure Tradeoffs in Your Go-to-Market Offers The LTV Framework: Relationships and Levers … Read more
Market Based Pricing Strategy
EMPLOYEE SPOTLIGHT April 11, 2022 Our Employee Spotlights showcase some of our most talented and trusted team members. Our job is to provide you with the best data-driven analytics and … Read more
Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. … Read more
February 24, 2022 FOR IMMEDIATE RELEASE MPP Global Integrates Mather Economics’ Targeted Market Based Pricing to Maximize Customer Lifetime Value & Minimize Subscriber Losses MPP Global, the technology company that … Read more
WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022 | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
