Market Based Pricing Strategy

March 31, 2023 by mather_mz6xt5

Mather: News & Insights
March 31, 2023
5-min read

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

The Mather Economics 2023 Media Revenue Symposium saw over 200 leaders come together to experience three days of over 40 inspirational speakers from North America’s most prominent news media, magazine, and DTC (Direct to Consumer) subscription brands. We share our perspective on this year’s Symposium’s central themes and implications for news media companies.

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January 31, 2023September 30, 2022 by mather_mz6xt5

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August 22, 2022 by mather_mz6xt5

MATHER: INSIGHTS & NEWS Originally posted by WAN-IFRA on August 11, 2022 Publishers pushing the prices of their print products higher and higher – trend or coincidence? Survey says trend … Read more

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MATHER: NEWS & INSIGHTS ATLANTA, GA | July 05, 2022— Mather Economics is pleased to announce Malcolm Netburn to join its Advisory Board to help expand magazine and non-profit verticals … Read more

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SUMMARY: Offer optimization can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value. By … Read more

Get up to speed with a quick recap from last week’s Mather Economics Media Revenue Symposium and focus on these four core themes to build a ‘next-level’ media organization.

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