By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal Background Founded in 1909, the Las Vegas Review-Journal (LVRJ) is Nevada’s … Read more
Audience Engagement
The Admiral Team In 2000, a college dropout named Shawn Fanning created Napster, a platform that nearly destroyed a $40 billion industry. It was a peer-to-peer (P2P) file-sharing application primarily associated … Read more
Karen Davidson, Marketing Manager, Echobox For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups … Read more
James Kember, App Insights Specialist, Pugpig The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – … Read more