Audience

Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 … Read more

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more

By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more

By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more

Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more

INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more