New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Trends in Retention by Customer Segment

By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more Trends in Retention by Customer Segment

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Press Release: Medill Subscriber Engagement Index Platform

Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more Press Release: Medill Subscriber Engagement Index Platform

11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Customer Churn Prediction and Mediation

INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more Customer Churn Prediction and Mediation

Expressly Speaking episode 5 – Featuring Matt Lindsay, President of Mather Economics


Our President, Matt Lindsay joined Expressly Speaking on their fifth episode of their podcast, alongside Aaron Kotarek, CoHost and Senior Vice-president of Audience and Operations at Oahu Publications; and Jim Smith, CoHost and National Sales Director at Steel City Corporation. 

“I do a lot of speaking engagements, at least before the pandemic, and I used to ask how many people here are utilizing Mather Economics services, now I ask how many are not because there are certainly not a lot of companies that don’t utilize your services” Aaron Kotarek on Mather Economics

During the podcast they discussed the effects of COVID-19 on print and digital subscriptions, advertising and media mix modeling, revenue optimization, and audience development strategies that could be effectively employed in US Markets.

They discussed the future of print.  Matt mentioned our recent case studies on print delivery day reduction and how we have been helping publishers to evaluate alternatives to their current business models, including the reduction of print service days.

Matt Lindsay says, “I encourage Publishers to maintain a print presence, and have flexibility in print models.  From an economic standpoint, people pay a premium to have a print product”.

The podcast concluded with a massive shoutout to Listener™, our intelligent data platform, and how it helps our clients monetize their audience.

 

Find out more about Listener.

 

WATCH HERE


 

Programa de Crecimiento Digital GNI – Spanish

El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more Programa de Crecimiento Digital GNI – Spanish

Optimize your data. We’re here to help.

Subscribe to our newsletter!