Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 … Read more

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more

April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more

Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER  The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more

By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more

Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more

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