Audience Archives

May 20, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 … Read more

May 27, 2026April 1, 2026 by Katie Ruane

May 27, 2026March 1, 2026 by Katie Ruane

May 27, 2026February 1, 2026 by Katie Ruane

January 27, 2026January 19, 2026 by Katie Ruane

January 27, 2026December 16, 2025 by Katie Ruane

January 27, 2026December 8, 2025 by Katie Ruane

May 11, 2022 by Mather Economics

Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 … Read more

July 15, 2021July 12, 2021 by Mather Economics

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more

April 13, 2021 by Mather Economics

By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more