7 Best Practices for News Publisher Sustainability

by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more 7 Best Practices for News Publisher Sustainability

Benchmarks show importance of news subscriber yield management

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management

Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses

Announcement: Mather Economics Symposium

Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER  The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more Announcement: Mather Economics Symposium

New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Trends in Retention by Customer Segment

By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services February 2021 DOWNLOAD PDF Four Ways to Strengthen your Retention Strategy The best retention tactic for a subscriber … Read more Trends in Retention by Customer Segment

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Press Release: Medill Subscriber Engagement Index Platform

Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more Press Release: Medill Subscriber Engagement Index Platform

11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year

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