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Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
    • Our Team
    • Careers
  • GET STARTED

Audience Analytics

June 9, 2020March 11, 2019 by Mather Economics

Listener™ is an intelligence layer that works with your existing technology components to personalize and optimize your customers’ lifecycle. We apply our expertise by partnering with our clients to implement … Read more

Categories Audience Analytics, Content Analytics, Intelligent Paywall, Presentation
June 9, 2020May 22, 2018 by Mather Economics

  May 2018   Author: Matt Lindsay, President *published on the INMA site on April 30, 2018   At the digital subscription summit in London, there were two themes that … Read more

Categories Audience Analytics, Churn Modeling, Content Analytics, Customer Acquisition, Customer Lifetime Value, Intelligent Paywall, Inventory Optimization, Market Based Pricing Strategy, Media Mixed Modeling, Newsletter
June 9, 2020February 26, 2018 by Mather Economics
Categories Audience Analytics, Content Analytics, Intelligent Paywall, Newsletter
June 18, 2020December 10, 2017 by Mather Economics

As the industry continues the print-to-digital transformation, the need for industry insights and data is more important than ever.

Categories Audience Analytics, White Paper
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