By Arvid Tchivzhel, Managing Director and Matt Lindsay, President Published in INMA | September 2020 Download article in PDF format. Registration walls are a common tactic in Europe, South America, … Read more
Audience Analytics
Download Article INMA Article – Satisfying Audiences Blog | 28 April 2020 By Arvid Tchivzhel, Senior Director of Product Development and Matt Lindsay, President The art and science of … Read more
Practical insights, changes in assumptions, learnings, and action items for digital subscription businesses Click for Article By Arvid Tchivzhel, Sr. Director of Product Development When businesses finalized their planning for … Read more
INMA Blog, 25 March 2020 PDF Article
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates.
Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en … Read more
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are … Read more