By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more
Audience Analytics
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
By Arvid Tchivzhel, Managing Director of Digital Services Download Report Over the past six months, the Mather team has observed a new baseline level for Fanatics and Known Users compared … Read more
By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more
By Arvid Tchivzhel, Managing Director and Matt Lindsay, President Published in INMA | September 2020 Download article in PDF format. Registration walls are a common tactic in Europe, South America, … Read more
Download Article INMA Article – Satisfying Audiences Blog | 28 April 2020 By Arvid Tchivzhel, Senior Director of Product Development and Matt Lindsay, President The art and science of … Read more
Practical insights, changes in assumptions, learnings, and action items for digital subscription businesses Click for Article By Arvid Tchivzhel, Sr. Director of Product Development When businesses finalized their planning for … Read more
INMA Blog, 25 March 2020 PDF Article
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates.