By WINE INDUSTRY NETWORK Editor | August 26, 2022 The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, … Read more
wine club member
This month, our wine Partner Spotlight is a special edition—as we introduce Epoch Estate Wines based in California. We are excited to welcome Epoch to the Mather family! Meet the … Read more
Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more
How Mather Economics helps wineries prosper with big data. Download FAQ A massive opportunity exists for wineries to unlock the potential of their first party data, but getting there requires some … Read more
May 2021 By Nathan Hart, Senior Consultant DOWNLOAD CONTENT Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness Wineries leverage marketing campaigns to help retain current club members … Read more
Presented by: Matthew Lulay, Managing Director – Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine … Read more
Presented by: Matthew Lulay, Managing Director – Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine … Read more
Learn how Mather Economics is partnering with wineries around the country to take DtC to the next level by applying actionable analytics to the data wineries already own. Join Mather … Read more
April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more
I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more
