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Wine Industry Sales Symposium – Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions
May 27, 2021 @ 3:00 pm - 3:30 pm
Matthew Lulay, Managing Director – Consulting Services
Bob Terzotis, Executive Vice President
Wineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions.
To learn more about the Symposium, click here>