Name: 2022 Advertising & Audience Summit – St Louis | 360 Media Alliance
Start: 2022-05-19T00:00:00-04:00
End: 2022-05-20T23:59:59-04:00
Location: Hilton Hotel St Louis Airport

2022 Advertising & Audience Summit – St Louis | 360 Media Alliance

May 19, 2022 - May 20, 2022

Join us at the Publishing Audience and Advertising Summit, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions, Pricing & Digital Transformation session featuring speaker Madelin Zwingelberg, Director of Consulting Services, on May 19th at 3:50 pm.

Listen as Madelin discusses the trends and results of frequency reductions or changes, the impact of pricing on the overall bottom line, and the successes (and defeats) of the various transformation efforts on the digital front.

Connect to www.360mediaalliance.net for updates.

Details

Start:: May 19, 2022
End:: May 20, 2022
Event Category:: Conference
Event Tags:: Advertising, Pricing, Subscriptions
Website:: https://www.360mediaalliance.net/2022-advertising-audience-summit/

Organizer

: 360 Media Alliance
Phone: (815)326-9061
: View Organizer Website

Venue

: Hilton Hotel St Louis Airport
: 10330 Natural Bridge Rd
St Louis, MO 63134 United States + Google Map
Phone: (314)426-5500
: View Venue Website

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven