By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized … Read more
Sophi
By Mike O’Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a … Read more
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a … Read more
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, … Read more
By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
September 5th, 2024 Background As one of the largest media groups in the U.S., Advance Local reaches 55 million people each month through 10 trusted news organizations. With a mission … Read more