By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more
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By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather March 6th, 2025 Background The Bangor Daily News (BDN) has been a trusted voice in Maine … Read more
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers … Read more
By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 28th, 2024 Background Founded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered … Read more
By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation … Read more
Advance Local was nominated as a finalist in the 2022 Digiday Media Awards’ Best Subscription or Membership Product category due to their success with Sophi Content Paywall Engine.Advance Local is … Read more
