European Market Insights Archives

May 27, 2025May 15, 2025 by Daniela Lomas

By Katherine Ruane, Director of Strategic Marketing, and Ignaz van Hasselt, Director of Europe at Mather May 15th, 2025 For publishers today, turning anonymous visitors into known users isn’t just … Read more

May 30, 2025April 14, 2025 by Katie Ruane

By: Katherine Ruane, Director of Strategic Marketing at Mather April 14th, 2025 Many publishers across Europe have made meaningful progress toward digital revenue growth. Pricing strategies have evolved, internal teams … Read more

May 15, 2025March 14, 2025 by Daniela Lomas

By Guest Contributor: Lennart Schneider, Strategy Consultant, Podcast Host and Newsletter Editor at Subscribe Now and Katherine Ruane, Director of Strategic Marketing at Mather March 14th, 2025 Meet Lennart Schneider: … Read more

May 30, 2025January 14, 2025 by Daniela Lomas

By Guest Contributor: Lars K Jensen, Audience Development Lead in Berlingske Media January 14th, 2025 The media industry has a history of chasing hyped-up terms in its own way, … Read more