Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more
Digital growth
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more
December 10, 2020 By Rafal Raciborski, Senior Statistical Developer Mather Economics is an economics consultancy based in Atlanta, GA; serving more than 200 companies around the globe in a variety … Read more
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de … Read more
El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more
November 17, 2020 Digiday article, by Max Willens LINK TO ARTICLE News publishers have always promoted the idea that they produce content worth paying for. They are now putting that … Read more
Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more