Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
Case Study
December 10, 2020 By Rafal Raciborski, Senior Statistical Developer Mather Economics is an economics consultancy based in Atlanta, GA; serving more than 200 companies around the globe in a variety … Read more
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more
The economics of profitably printing and delivering newspapers has become increasingly challenging, and the COVID-19 pandemic has accelerated the need for publishers to evaluate their business models, including the number … Read more