By Brandon Williams, Senior Manager, Matthew Lulay, Senior Director and Matt Lindsay, Ph. D., President INMA Satisfying Audiences Blog – June 8, 2020 Download PDF version here Two important characteristics … Read more
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Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity.
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates.
