Atlanta, GA – July 10th 2024  Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. … Read more

INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation … Read more

Digiday Media Awards Finalist

Advance Local was nominated as a finalist in the 2022 Digiday Media Awards’ Best Subscription or Membership Product category due to their success with Sophi Content Paywall Engine.Advance Local is … Read more

By Liesbeth Nizet, Managing Director of Europe at Mather Economics, and Madeleine White, VP of Marketing at Poool November 20th, 2023   Mather and Poool have developed a technological partnership … Read more

Mather and Sophi logos

  AI-powered products and services. Built responsibly for publisher and media transformation. From a single strategic partner. We’re excited to share the news that Mather acquired Sophi Inc. Mather & … Read more

Previously featured in Local Media Association | News By Apryl Pilolli March 28, 2023 Nancy Lane, CEO of Local Media Association, speaks during the Pulse of the Media Industry session … Read more

Featured in DIGIDAY March 8, 2023  •  4 min read  •  By Sara Guaglione Ivy Liu The Washington Post began offering a subscription bundle this week with the meditation app Headspace. It’s an effort … Read more

December 23, 2022 | By Sara Guaglione Ivy Liu The Atlantic will roll out out in early January a new dynamic paywall that offers varying subscription prices as it hopes to meet … Read more

Why consumers really quit magazine subscriptions: The Media Roundup By Media Voices | November 21, 2022 | 2 min read   TIME and Mather Economics on optimising subscription pricing analytics … Read more

Subscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index RESEARCH | NOV 21, 2022 by SUSAN CHANDLER One ray of good news during the Covid pandemic: … Read more

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