Atlanta, GA – July 10th 2024 Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. … Read more
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INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation … Read more
Advance Local was nominated as a finalist in the 2022 Digiday Media Awards’ Best Subscription or Membership Product category due to their success with Sophi Content Paywall Engine.Advance Local is … Read more
By Liesbeth Nizet, Managing Director of Europe at Mather Economics, and Madeleine White, VP of Marketing at Poool November 20th, 2023 Mather and Poool have developed a technological partnership … Read more
AI-powered products and services. Built responsibly for publisher and media transformation. From a single strategic partner. We’re excited to share the news that Mather acquired Sophi Inc. Mather & … Read more
Previously featured in Local Media Association | News By Apryl Pilolli March 28, 2023 Nancy Lane, CEO of Local Media Association, speaks during the Pulse of the Media Industry session … Read more
Featured in DIGIDAY March 8, 2023 • 4 min read • By Sara Guaglione Ivy Liu The Washington Post began offering a subscription bundle this week with the meditation app Headspace. It’s an effort … Read more
December 23, 2022 | By Sara Guaglione Ivy Liu The Atlantic will roll out out in early January a new dynamic paywall that offers varying subscription prices as it hopes to meet … Read more
Why consumers really quit magazine subscriptions: The Media Roundup By Media Voices | November 21, 2022 | 2 min read TIME and Mather Economics on optimising subscription pricing analytics … Read more
Subscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index RESEARCH | NOV 21, 2022 by SUSAN CHANDLER One ray of good news during the Covid pandemic: … Read more