SUBSCRIPTIONS CNBC to test increases on its subscription prices next year November 30, 2022 | By Sara Guaglione Ivy Liu After seeing continued growth in the number of paying members to its … Read more
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POSTED TUESDAY, NOVEMBER 8, 2022, 11:51 AM STAFF | MATHER ECONOMICS AND APTITUDE SOFTWARE Our industry defines a newspaper subscriber as “somebody willing to pay for the content they read in … Read more
All media are dealing with rising costs, but newsprint, fuel, ink and more have put print organizations in a particularly bad situation Featured in Poynter | October 19, 2022 By: Rick … Read more
The Mather Report – David Clinch Happy Friday and welcome to our weekly review of important #MediaRevenue stories this week. It has been a busy week for media revenue stories, in both the publishing … Read more
Pricing Strategies to Maximize Growth & Retention Following the subscription boom over the last few years, publishers are now faced with the challenge of maximizing revenue while retaining those customers. … Read more
[Featured in Digiday News October 7, 2022] By Sara Guaglione Podcasters are increasingly offering subscriptions as a way to grow complementary revenue and offer listeners bonus content or additional benefits. … Read more
How subscriptions are lighting way to brighter future for local US news publishers. [featured in PressGazette News] By Aisha Majid September 29, 2022, | Digital subscriptions are providing some glimmers … Read more
The Mather Report – David Clinch The Mather Report with David Clinch features a weekly blog post about all things relating to media revenue. Published on September 23, 2022 Welcome … Read more
MATHER: INSIGHTS & NEWS Originally posted by Poynter on September 15 2022 With advertising down and newsprint and delivery costs rising, reduced traffic puts pressure on an already ailing industry. … Read more
September 19, 2022 Mather Economics, LLC 1215 Hightower Trail, Building A-100 Atlanta, GA 30350 USA +1 770 993 4111 info@mathereconomics.com Global ATL – Atlanta Subscription Consultancy Opens Belgian Office Thank … Read more
