SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, and Matt Lindsay April 11, 2022 … Read more
Customer Acquisition
Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
Price Elasticity and Inventory Depletion Optimization Two of the most important areas for a winery (outside of making great wine) is understanding the price elasticity of each varietal for the … Read more
Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more
How Mather Economics helps wineries prosper with big data. Download FAQ A BRIEF HISTORY A massive opportunity exists for wineries to unlock the potential of their first party data, but getting … Read more
Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, … Read more
