Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
Customer Acquisition
The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower churn rates.
INWEGO is an Atlanta-based mobile ticket subscription service that offers subscribers access to a variety of events, such as concerts, sporting events, and festivals. This service was launched in 2016 to create a simple and flexible way for members to discover and attend awesome events in their city at a low monthly cost. It is currently available in select cities, including, Atlanta, Phoenix, Dallas, Denver, D.C. and Tampa.
May 2018 Author: Matt Lindsay, President *published on the INMA site on April 30, 2018 At the digital subscription summit in London, there were two themes that … Read more
