11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Segment customers by churn risk, price elasticity for long-term profitability

By Brandon Williams, Senior Manager, Matthew Lulay, Senior Director and Matt Lindsay, Ph. D., President INMA Satisfying Audiences Blog – June 8, 2020 Download PDF Two important characteristics to know … Read more Segment customers by churn risk, price elasticity for long-term profitability

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