Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty.
The 2020 webinar series explored the three pillars of reader revenue: Acquisition, Engagement, and Retention, using detailed case studies and expertise as the foundation for every topic.
For questions, reach out to Matt Lindsay at matt@mathereconomics.com