Skip to content
Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
    • Our Team
    • Careers
  • GET STARTED
Mather
  • How we help
    • The Sophi Paywall
    • Mather Activation Platform
    • Elevate Your Strategic Planning
      • 2026 Strategy Accelerator
      • Business Diagnostics
      • Advertising Profitability Analysis
    • Drive Subscriptions
      • The Sophi Paywall
      • Offer Optimization
      • Sophi Dynamic Paywall Engines
    • Reduce Churn
      • Subscriber Churn Management
    • Grow ARPU & Manage Revenue
      • Intelligent Pricing
      • Revenue & Demand Forecasting
    • Boost Newsroom Efficiency
      • Sophi Site Automation
      • Sophi Print Automation
      • Content and Audience Insights
    • Fractional Leadership
  • Insights
  • About Us
    • About Sophi
    • Our Team
    • Careers
  • GET STARTED

Blogs

March 17, 2026March 11, 2026 by Katie Ruane

  Earlier this month, Mather welcomed executive leaders from across the media industry to Dallas for the 11th Mather Symposium — two days of candid, data-driven conversations about the forces … Read more

Categories Blogs, Events, Featured, Uncategorized Tags AI, Digital growth, Digital Transformation, Dynamic Paywalls, Pricing, Subscriber Lifecycle Management
May 27, 2026March 1, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
January 28, 2026January 20, 2026 by Katie Ruane

By: Mather  Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more

Categories Blogs, Featured, Subscription Lifecycle Tags Subscriber Lifecycle Management, subscription strategy
January 27, 2026January 19, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
January 27, 2026December 16, 2025 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
December 18, 2025December 11, 2025 by Katie Ruane

By: Matt Lindsay, CEO, Mather  In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more

Categories AI, Blogs, Featured, Subscription Pricing Strategy Tags AI, Dynamic Paywalls, monetization, Pricing, revenue, yield management
April 23, 2026December 9, 2025 by Katie Ruane

By: Katherine Ruane, Director, Mather Background  Founded in 1949, the Frankfurter Allgemeine Zeitung (FAZ) is one of Europe’s most respected national daily newspapers. As digital transformation accelerates across the media … Read more

Categories AI, Blogs, Case Study, Featured, Sophi Tags AI, case studies, Case study, Dynamic Paywalls
April 23, 2026December 8, 2025 by Katie Ruane

By: Katherine Ruane, Director, Mather   Editorial note: 🏆 In February 2026, Alma Media was named a winner of the 2026 Digiday Media Awards Europe for Best Use of AI.The … Read more

Categories AI, Blogs, Case Study, Featured, Sophi Tags AI, Dynamic Paywalls
January 27, 2026December 8, 2025 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more

Categories Audience Analytics, Blogs, Featured, Publication Tags Audience, audience analytics, Audience Strategy, Industry Benchmarks
December 8, 2025December 3, 2025 by Katie Ruane

By: Matt Lindsay, CEO, Mather  In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more

Categories Blogs, Featured, Subscription Pricing Strategy Tags Pricing, revenue, yield management
Older posts
Newer posts
← Previous Page1 Page2 Page3 … Page15 Next →

About Mather
How we Help
Insights
+ Newsletter
Careers
Get in Touch
United States
1215 Hightower Trail, Building A, Suite 100
Atlanta, GA 30350
(+1) 770 993 4111
Europe
Katwilgweg 2
2050 Antwerp
Belgium
(+32) 032100210
Canada
250 University Avenue,
Suite #200
Toronto, ON M5H 3E5
Privacy Policy
Cookies
© . Mather Economics. All Rights Reserved.
© 2026 Mather • Built with GeneratePress