Wine Pricing Optimization
Winery in Paso Robles, CA, USA

Estimate the price sensitivity associated with the winery’s portfolio of wines and recommend adjustments to price that would maximize revenue.

  • Several years of sales data was ingested from Wine Direct
  • An econometric demand model was estimated for each SKU estimating the relationship between price and quantity demanded while controlling for other relevant factors

The models were exported to a dashboard to provide estimates of case sales and revenue at alternative prices where revenue maximizing price points could be identified.


Related Posts

Optimize your data. We’re here to help.

Subscribe to our newsletter!