Dive into 3x15, a fast-paced showcase of innovative strategies and real-world case studies from three unique publishers.  

The Boston Globe’s Audience Strategy for the Era of Google Zero  

As Google Zero continues to redefine how audiences discover, engage with, and value digital content, publishers and consumer-facing organizations are rethinking their strategies to keep pace. In this session, Michelle Micone will share how The Boston Globe is navigating these changes—what they’re learning, how they’re adapting, and what the rest of us should be paying attention to as the platform evolves.  

Brand Strategy for the Misinformation Era: The Reuters Approach 

Phil Andraos will share how Reuters Digital is reshaping its brand strategy to focus on trust, reach new audiences, and stand out in an era of growing misinformation. He’ll walk through the development of their recent brand marketing campaign, highlight early results, and offer practical takeaways for publishers looking to clarify their value proposition and communicate credibility in an increasingly crowded market.

Welcome to Your 2025 Paper Route with WEHCO Media

Inspired by end-of-year “wraps,” WEHCO’s small but determined digital consumer revenue team launched Paper Route, a personalized, interactive experience for subscribers that matched readers with a newsroom persona based on their reading habits.In this round, we’ll share the good, bad and ugly of building a data-heavy subscriber experience across systems that don’t always play nicely together and why, despite the challenges, it was absolutely worth it.

Michelle Micone

Chief Marketing and Strategic Initiatives Officer
Boston Globe Media

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Allison Shirk

VP, Content and Newsroom Strategy
WEHCO Media

LinkedIn

Britni Tomcho

VP, Digital Consumer Revenue
WEHCO Media

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