Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review, and Arvid Tchivzhel, SVP at Mather
Mather’s Arvid Tchivzhel recently sat down with Tyler Pisani, Senior Director of Audience and Consumer Revenue at The Spokesman-Review, a family-owned newspaper that has been part of Spokane’s community since the 1880s, to explore retention strategies. Over the years, Tyler has built a retention-focused team that views engagement not just as a metric but as the heartbeat of subscriber loyalty.
During their conversation, Tyler shared how a simple but powerful shift in mindset by prioritizing delivering value to readers before asking for anything in return has transformed the way The Spokesman-Review attracts and retains its audience. From innovative acquisition experiments to thoughtfully designed welcome journeys, his team’s approach demonstrates that retention is powered by strong engagement strategies.
If you’re looking for actionable ideas to boost audience retention, you won’t want to miss this conversation. If your team needs support putting these types of strategies into practice, please reach out to Arvid Tchivzhel for more information.
