Brandon Williams, MA

Senior Manager, Consulting Services

Brandon works closely with clients across the United States and Canada, developing strategies for revenue optimization and subscriber-base management. His solutions have enabled his clients to meet budgetary goals, lower subscriber churn, and run more effective targeted acquisition campaigns. Brandon leads a team of consultants on these projects with the goal of producing data-driven campaigns with measurable results.

Brandon holds a Master of Arts degree in Economics from Georgia State University and a Bachelor of Science degree in Economics from Georgia College and State University.

What is your favorite thing about your career?

My favorite thing about economic consulting is how dynamic my daily work can be. In one day I can work on automating a custom pricing program, consult with my team on a new revenue report they’re creating, and collaborate with circulation directors on strategies we can use to lower churn in very specific segments of their subscriber base. And the best thing is that the next day can be completely different, with different client needs and problems I get to assist in solving. Knowing that my knowledge of economics is being put to use to help both small and large organizations alike is exciting and rewarding.

What do you think are the best skills that you bring to your job?

I bring a positive attitude to every project I’m working on. I think of my projects as challenges and opportunities to learn and grow as a consultant. I’m always excited to see the project through to completion. I also bring a strong knowledge of economics and market trends, which aids in setting expectations and guiding strategies.

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