Brendan Meany, MS
Sr. Manager, Digital Services
Brendan Meany focuses on developing and implementing strategies tailored toward revenue growth, retention initiatives, acquisition and re-acquisition for clients. He creates optimal pricing strategies which point clients to sound pricing actions and builds econometric models to inform renewal pricing, stop-save tactics, and acquisition best practices. Additionally, Brendan builds models to estimate the value of content and has published an online article alongside a client which describes revenue generated via an introduced opt-in piece. Further, he has implemented subscriber digital conduct into his models, adding an extra layer of behavioral variability among subjects modeled.
Brendan works with a wide range of clientele and has performed in-depth analysis of Louisiana fisheries, examining the effects of erosion control measures on fishery production.
Brendan holds a Master of Science degree in Applied Economics, a Bachelor of Science degree in Ecology, and a Bachelor of Science degree in Environmental Economics, all from the University of Georgia.
What do you think are the best skills that you bring to your job?
The best skill I bring to my job is patience. A calm demeanor goes a long way to enhance the skills required for any job. Learning a new coding language takes patience. Solving an optimization problem takes patience. Facing an upset client and fixing the issue takes patience. I do pride myself on analytical, technical, communicative, and mathematical abilities, but none of those would be at the level they are if I hadn’t started with patience.
If you could spend a week anywhere in the world, where would it be and why?
I’d love to go to the Australian outback – the desert (with all that I need to adequately survive, of course, and perhaps an umbrella for shade). The simplicity, ruggedness, beauty, isolation, openness, and enormity is absolutely spellbinding. I’d love to ponder at the radiant night sky; be awestruck by the massiveness of the space; take in every sunrise and sunset that I could; feel humbled that humans survived in the setting for 60,000 years!