Managing Director, Strategy
Luke Magerko leads the media data science practice at Mather Economics focusing on the holistic 360-degree view of the consumer. Luke specializes in identifying customer behaviors, enhancing lifetime value, and providing operational cost savings. As head of the operational team, Luke focuses on efficiencies to provide cost-effective services for our clients.
I am also a data scientist who has generated over a quarter of a billion dollars in new business opportunities and cost savings in retail and media verticals, both in traditional and online spaces.
Before joining our team, Luke was the lead data scientist for Hearst / CDS Global and focused on customer retention models and marketing technology. Prior to that, Luke held multiple marketing analytic positions at Meredith for over twelve years.
Luke holds a Bachelor of Liberal Arts specializing in Middle Eastern Studies from Aurora University in Illinois and a Masters’ degree in Quantitative Mathematics from Northwestern University.
Do you have a favorite quote?
Life is not a problem to be solved, but a reality to be experienced.
― Soren Kierkegaard
If you had to pick another career, what would it be?
Professor: I loved intellectual experiences; sitting and discussing the topics of the day with students and other professors, walking away with opinions I did not currently have.