Senior Manager, Consulting Services
Madelin Ward works with both domestic and international clients to build data-based econometric models that drive pricing strategies, budget forecasting, retention and acquisition initiatives and yield management for subscription-based services. She has worked with a variety of clientele on projects ranging from newspapers and magazines, both corporate and independent, to movie subscription services. She leads a team of analysts that works with dozens of publishing and media clients to maximize revenue while minimizing costs and potential customer loss through optimal pricing.
Madelin holds two separate Bachelor of Arts degrees in Economics and Spanish Language and Literature from Furman University. During her time at Furman, she completed a Hollingsworth Research Fellowship where she studied the rising unit labor costs in China and its impact on the country’s export-oriented growth.
If you could spend a week anywhere in the world, where would it be and why?
It is really tough to pick just one place, but I’d choose Machu Picchu in Peru (assuming visitation regulations don’t apply to me.) Although I’d love to see all New Seven Wonders of the World eventually; Machu Picchu is the one that I’m most excited about seeing one day. I’m a huge ancient history buff and being able to explore and learn about the ruins for a week would be amazing.
Who is someone you admire and why?
When people think of superheroes, they typically think of Superman or Batman. I think of Barry Allen, the Fastest Man Alive. He may be fictional, but I admire him all the same. He is extremely loyal, courageous, good-willed, resourceful and he always sees the best in people even when they don’t see it in themselves.