Letter from University of Georgia, School of Economics Fellow: “Your session went really well! Y’all sent an A+ caliber team who did a phenomenal job with the presentation, and … Read more
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Listener™ is an intelligence layer that works with your existing technology components to personalize and optimize your customers’ lifecycle. We apply our expertise by partnering with our clients to implement … Read more
INMA Blog by Matt Lindsay Posted on March 6 on INMA.org Content Lifetime Value – Content can be valuable for different reasons For the INMA digital retention master … Read more
Key Takeaways from Mega Conference “In the next ten years, so many things will continue to change for news media, but the one thing that won’t, is the trend … Read more
INMA Satisfying Audiences Blog, February 2018 This blog post is the second in a series on key performance indicators (KPIs) that are helpful for media companies and other subscription- … Read more
Dear Mather clients, partners and friends: As we reach the end of 2018, the team at Mather Economics would like to thank those we work with as clients, partners, or … Read more
On a recent visit to a large regional newspaper in the United States, we observed a successful digital subscription operation. It was inspiring to see how the team, a relatively … Read more
By Brendan Meany, Manager The Appalachian Trail is a footpath that begins in the mountains of Georgia, traverses fourteen states, and eventually tapers off in the rugged, hardy wilderness … Read more
The Other Side of the World Visiting Australia Community Media November 2018 I had the great pleasure of visiting one of the most beautiful parts of the world earlier this … Read more
Your readers most likely to subscribe also produce significant advertising revenue. Targeting digital subscription offers to the right people at the right time is important for maximizing total digital revenue. … Read more
