Content and Audience Insights

Cut Through the Noise. Focus on What Drives Results.

Our interactive dashboards enable your newsroom and revenue teams to move in sync—transforming engagement and performance data into sharper editorial decisions and smarter business outcomes.

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Built for Newsrooms and the Business That Powers Them

Editorial Impact

Make every story count.

Understand which stories are resonating, converting, or underdelivering—so your team can focus its time where it matters most.

Commercial Impact

Drive smarter monetization.

Support high-impact decisions across subscriptions, advertising, and retention with insights that reveal what’s fueling growth—and where to adjust.

Where Insights Come Alive

Start with a Clear Picture

Quickly assess what’s working across your content and revenue strategy with executive-ready dashboard views.

Track engagement, subscriber value, and paywall performance
Compare trends over time to surface opportunities and risks
Align editorial and commercial priorities using shared data

Connect Content Performance to Business Outcomes

Some stories drive attention. Others drive subscriptions. This layer helps you understand how content influences reader behavior—so you can prioritize what performs, refine strategy, and drive measurable results.

See what’s engaging readers by section, topic, and audience
Spot which open and gated articles are converting
Understand what subscribers engage with before they convert
Fine-tune paywall rules to balance reach and revenue

Dig Deeper to Uncover What’s Next

Our deep-dive views are designed for exploration—equipping teams to investigate patterns, close performance gaps, and surface new opportunities.

Analyze traffic by channel, referrer, and device
Visualize top- and bottom-performing content across KPIs
Drill into article-level data to guide strategic decisions

Turn Data Into
Your Competitive Edge

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Read Our Latest Insights

Case Study: From Paywalls to Growth Engines: Alma Media’s AI-Driven Subscription Success

What Q2 2025 promotional offer benchmarks reveal about digital subscription growth

Essential Insights for Publishers: Download the Q2 2025 U.S. Subscription Benchmarking Report