Reader Revenue Master Class Series Webinar – Acquisition
August 19 @ 9:00 am - 10:15 am
FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition, with Martha Williams, Mather Economics & Schibsted
Magazine Media are in the throes of building, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty.
The webinars will explore the three pillars of reader revenue: Acquisition, Engagement and Retention, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years.
The webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars, they will receive an official certificate of completion from FIPP and Mather Economics.