Name: Reader Revenue Master Class Series Webinar – Acquisition
Start: 2020-08-19T09:00:00-04:00
End: 2020-08-19T10:15:00-04:00

Reader Revenue Master Class Series Webinar – Acquisition

August 19, 2020 @ 9:00 am - 10:15 am

FIPP Magazine Media Reader Revenue Master Class 1 – Acquisition, with Martha Williams, Mather Economics & Schibsted

Magazine Media are in the throes of building, expanding and optimising their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty.

The webinars will explore the three pillars of reader revenue: Acquisition, Engagement and Retention, using detailed case studies and expertise as the foundation for every topic. Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years.

The webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars, they will receive an official certificate of completion from FIPP and Mather Economics.

Details

Date:: August 19, 2020
Time:: 9:00 am - 10:15 am
Website:: https://us02web.zoom.us/webinar/register/9315958658629/WN_zaKifBNoTsmqtQNs2BNdxA

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven