Smart Media Meetup – Paying Models for Audiovisual Content

October 8, 2020 @ 9:00 am

Subscriptions, subscriptions, it’s all about subscriptions… On Thursday October 8th, Smart Media is holding their 4th conference meetup of 2020. We would like to take a deep dive into a number of national and international cases from the audiovisual world. As always, we let a mix of academic speakers and some experts from various media groups speak.

Curious about how the different players compare to each other, learnings when setting up a subscription model or forecasts on how this market can evolve further in the future? Be welcome to our first online meetup with Smart Media.

This meetup is the first in a series of two: on Thursday 22 October we will focus again on payment models, but on print and online.

REGISTER HERE

Name: Smart Media Meetup – Paying Models for Audiovisual Content
Start: 2020-10-08T09:00:00-04:00
End: 2020-10-08T09:00:00-04:00

Details

Date:: October 8, 2020
Time:: 9:00 am

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven