Fragmented audience data limits both growth and AI readiness. The Mather Activation Platform delivers a unified, owned view of first-party and subscriber data, powering automated engagement and operational touchpoints across the lifecycle to drive revenue and efficiency.
Audience and subscriber data often lives across disconnected systems, creating lifecycle blind spots and operational drag that undermine revenue opportunities.
Creating a shared source of truth across teams and systems.
The Mather Activation Platform turns unified data into automated marketing actions, delivered through your email service provider (ESP) and as audience lists for online and offline campaigns—supporting lifecycle growth initiatives and providing a trusted foundation for AI activation across your tech stack.
300+ brands trust the Mather Activation Platform
to power marketing at scale, with 400M+ emails sent annually.
- Understand the full subscriber relationship, not just activity inside individual tools.
- Reduce the operational effort of running lifecycle programs across channels.
- Act quickly on churn risk, pricing changes, and service issues without stitching together data from multiple systems.
- Put AI and automation to work using data they trust, not partial or outdated views of the customer.
- Keep control over their data and decision logic as tools, vendors, and strategies evolve.
Frequently Asked Questions
