Bob Terzotis, a vice president for Mather Economics, suggested in a recent article published on the Southern Newspaper Publishers Association’s website that publishers need to evaluate their expense model in a first step toward boosting their bottom line. In the article, posted Feb. 24, Terzotis said publishers have a strategic plan for the revenue side of the house and should be just as strategic about the investments being made on the expense side.
Among his tips to publishers: Do the analysis, build a plan and execute it. If you don’t have the skills in-house to evaluate your expense line items, go find them. A fresh perspective on one’s operations spending model can be the biggest win for the bottom line.