How Newspapers Can Monetize Their Digital Audience

Mather Economics President Matt Lindsay was published in the Newspaper Association of America’s ( e-newsletter Feb. 3. In Matt’s article, titled “How Newspapers Can Monetize Their Digital Audience,” Matt explains that to monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher – advertising and audience revenue – and act upon that information through audience marketing and advertising operations. He lists some constraints to this and offers solutions. Read the article.

Optimize your data. We’re here to help.

Subscribe to our newsletter!