SUBSCRIPTIONS CNBC to test increases on its subscription prices next year November 30, 2022 | By Sara Guaglione Ivy Liu After seeing continued growth in the number of paying members to its … Read more

All media are dealing with rising costs, but newsprint, fuel, ink and more have put print organizations in a particularly bad situation Featured in Poynter | October 19, 2022 By: Rick … Read more

Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! Join Mather Economics for our online Content Strategy Forum along with leading global … Read more

  by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most … Read more

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board.  Scott brings years of experience with customer … Read more

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more

INMA Blog Post By Kathleen Coleman Director of Marketing & Business Development Spokesman Review – Spokane, Washington, USA 07 October 2020 The Spokesman-Review’s digital churn rate has dropped from 49.19% … Read more

INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to … Read more

By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop … Read more

Brian Brown, MS Senior Manager, Analytics September 2020 Employer Support of the Guard and Reserve (ESGR) is a Department of Defense program that develops and promotes supportive work environments for … Read more

Optimize your data. We’re here to help.

Subscribe to our newsletter!