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Sophi Dynamic Paywall Engines

In an era when capturing every digital growth opportunity is essential, Sophi's Dynamic Paywall Engines bring best-in-class, AI-driven intelligence within reach—empowering publishers to maximize subscriptions, optimize site yield, and free teams from the demands of paywall management

Seize every revenue opportunity

Harness your rich audience and content data to make real-time, revenue-driven decisions—whether it’s open access, a registration wall, or a paywall—maximizing site yield with an audience-centric approach in alignment with your North Star goals.​

​​​Backed by Mather’s 20+ years of expertise in revenue optimization, Sophi elevates your strategy, whether you're launching a paywall for the first time or looking to turbocharge your existing efforts and overcome a plateau.

 

Empower teams with intelligent automation

Purpose-built for newsrooms, Sophi minimizes paywall guesswork, enabling editorial teams to concentrate on impactful journalism.

With configurable options and easy overrides, Sophi allows you to set and maintain your ideal paywall intercept rate while minimizing manual tuning. It effortlessly adapts to seasonal shifts, article lifecycle stages, and breaking news—enhancing your strategy without adding complexity.

Effortlessly integrate AI that grows with you

Accelerate revenue with minimal disruption. Sophi features an adaptable design that seamlessly integrates into your existing tech stack.

Offering both quick-start and fully customizable options, Sophi scales functionality and investment to perfectly align with your needs.

 

 

At a Glance

Read Our Latest Insights

Rethinking Subscription Growth as a System, Not a KPI Set
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Download Mather's News Media Audience Benchmarks (December '25 Update)
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Download Mather's News Media Audience Benchmarks (November '25 Update)
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Ready to take your paywall strategy to the next level?