Sophi Site Automation

In today’s fast-paced news landscape, Sophi Site Automation empowers your newsroom by intelligently curating and positioning content to maximize impact and align seamlessly with your business goals—all with zero manual effort.

Maximize Discovery, Amplify Impact

Sophi's data-driven curation solution has been shown to boost click-through rates by 10-15%, fueling the engagement that Mather’s research finds drives 75% of a user’s likelihood to convert—empowering you to build stronger audience connections and explore new revenue opportunities.

Clicks Matter, but Revenue Rules

Sophi’s proprietary scoring algorithm goes beyond standard metrics like pageviews and clicks, evaluating each article’s true revenue potential by focusing on key outcomes like registration, acquisition, and retention—ensuring your content drives maximum business impact.

Integrate with Ease, Work with Efficiency

Sophi’s tool takes the busywork out of curation, freeing up your team to dive into high-impact projects.

And with easy override options in all Sophi newsroom tools, editors stay in control and can quickly step in for those special cases that need a personal touch.

The newsroom of the future is one where journalists can focus on finding and telling great stories – something that machines can’t do. This is why we asked our data scientists to automate the webpages, slowly and carefully testing the results before gradually implementing it across practically the entire site. And I’m very happy with the results.

David Walmsley
Editor-in-Chief

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Maximize Content Value Through Intelligent Curation

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