Dynamic Pricing leads to a 31% Renewal Revenue Increase
Large US magazine (over 3M subs) with a massive international audience.

Mather increased customer lifetime value by identifying optimal subscriber renewal prices for one-year, two-year, and three-year offers.


To identify subscribers’ renewal propensity (through a churn model) and set prices using Mather’s proprietary Market Based Pricing (MBP) methodology.

  • While response rates gradually declined, incremental revenue increased greatly.
  • On an issue basis, revenue increased greatly, suggesting most long-term Renewers took the one-year offer and have a high probability of renewing again next year.


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