INMA Consumer Engagement Summit By Bob Terzotis, Executive Vice President It was HOT in Miami this week! Both the outside temperature and the presentations/discussions from many, many brilliant media leaders in the digital space! And as usual, Earl Wilkinson and his fabulous team put on a great event! The Thursday morning sessions had … Read more
Leading European and American Publishers Share Reader Revenue Insights at Symposium in Amsterdam Mather Economics was pleased to organize and sponsor the Reader Revenue Symposium held in Amsterdam during INMA’s Innovation Week. We would like to thank the speakers for sharing their strategies for growing reader revenue across print and digital products. Also, we … Read more
In this deep-dive, executive seminar, Mather Economics will take you on a journey of maximizing ‘reader revenue’. We will bring together news media leaders from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. You will learn how … Read more
Welcome to the 2018 Global BIGGIES Awards competition, which aims to reward media companies’ best practices in Big Data and Artificial Intelligence products and strategies around the world. NEW YORK — The Big Data & AI for Media Association is pleased to announce the winners of the Global BIGGIES Awards Competition for 2018. The BIGGIES Awards … Read more
October is right around the corner, and the 2017 Mather Symposium is shaping up to be the most comprehensive symposium ever! Join Mather Economics, in partnership with The Inland Press Foundation, as they bring you – The Road to Revenue! This year, the symposium will feature an impressive lineup of speakers including: Ed Bushey, General Manager at Newsday Media Group Pete Doucette, Chief Consumer … Read more
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Breakfast Session-Using Data and Analytics On June 3, Matt Lindsay will address the challenge of identifying and tapping into the right data to help publishers acquire paying customers and maximize yield from digital advertising inventory and also discuss how their new Listener™ data tool can be used to maximize audience, advertising and content revenues. Learn … Read more
March 16-18 (Nashville, TN) Mather Economics will be demonstrating its revolutionary new Listener™ tool during the Newspaper Association of America’s mediaXchange at the Omni Nashville Hotel. Come by and let our team show you how to put the power in your hands to grow revenue and profitability using the analytical power of Listener. With Listener your … Read more
Feb. 23-25, 2015: Mather Economics will help sponsor and present at the Key Executives Mega-Conference at the Atlanta Marriott Marquis. This three-day event will include a program centering on publishers’ biggest concerns and opportunities. Mather Economics will have a booth on the Pulse Loft of the Grand Ballroom Foyer during the conference and President Matt Lindsay … Read more
