Why a small fraction of visitors drive most online traffic — and profit. Nearly a decade ago, I began asking media executives what I assumed would be a simple question: … Read more
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By putting up a metered paywall in January, the Atlantic joins a raft of publications that are launching paid products online Nearly 10 years ago, the Atlantic tore down its … Read more
The collection and analysis of data from the online audience is already a reality in well-known brands of newspapers and magazines, who have assigned specific teams to then make decisions … Read more
A few minutes with…Matt Lindsay So, Matt Lindsay, what do you do? I’m president of Mather Economics. We do a lot of work with media companies on customer analytics, things … Read more
Mather Economics is pleased to announce their next webinar series event focusing on Digital ROI Analysis. Our first webinar of 2018 will be Tuesday, March 27 at 2:00 pm EDT … Read more
As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, … Read more
In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the … Read more
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, … Read more
Mather Economics is pleased to announce a webinar series taking place in August and September covering a variety of topics you might find valuable for consideration in your 2017 budget. … Read more
In a recently published article in Web Analytics World, (read the article here) Matt Lindsay discusses how yield management techniques can be applied to the data now available to digital publishers. Insights gained through analysis … Read more
