news

by

In a recently published article in Web Analytics World, (read the article here) Matt Lindsay discusses how yield management techniques can be applied to the data now available to digital publishers. Insights gained through analysis … Read more

by

In a May 21 bylined article in NetNewsCheck, Mather Economics President Matt Lindsay shares that the idea of publishers relying on audiences instead of ads for revenue is not a … Read more

by

An article by Mather President Matt Lindsay about why and how segmentation in the publishing industry can be used successfully to boost digital revenues appears in the May/June issue of News … Read more

by

Our new Listener™ tool was mentioned in this May 12 article on NetNewsCheck about the sweeping changes at The McClatchy Co. Among McClatchy’s efforts is its focus on a new data strategy, which … Read more

by

Writing for Data Science Central, Mather Economics President Matt Lindsay drafted a recent post about how newspapers more than a century ago derived their revenues from customers, then later shifted to … Read more

by

Unfolding the story of how publishers have begun to use big data, as well as how they can use it wisely, is the focus of Mather’s Arvid Tchivzhel in his … Read more

by

In an article, “Changing the Economics and the Use of Data in the News Media,” Mather President Matt Lindsay wrote April 10 for Talking New Media, Matt describes how current factors … Read more

by

A recent article by Mather Economics President Matt Lindsay, “Leveraging Customer Data to Drive Business Strategy,” was published in the March issue of Inland Press Association’s The Inlander. In the article, … Read more

by

“Digital engagement creates economic returns,” an article by Mather Economics President Matt Lindsay, was published Apr. 7 on the Southern Newspaper Publishers Association website and in its e-newsletter. In the … Read more

by

Nikhil Hunshikatti, director of marketing and research with The Columbus Dispatch and a Mather Economics client, wrote an article specifying the ways Mather’s new ListenerTM; tool has benefitted his newspaper. … Read more